Shymbulak Enters Partnership With Russian Ski Resort
Shymbulak ski resort in the former capital of Kazakhstan, Almaty is popular among foreign tourists, especially from Russia.
Following the high number of Russian tourists to the ski resort, the Kazakh and Russian tourism officials have signed cooperation agreement to boost the number of tourists from both countries.
As part of the agreement, the Kazakh tourism delegation has organized the Days of Shymbulak in Sochi in order to promote the services available at the ski resort such as alpine tourism, outdoor activities and healthy lifestyle.
Director General of the ski resort, Yerzhan Yerkinbayev said the Kazakh and Russian parties will have the upper hand in negotiations with suppliers of snow-grooming machines and lifting devices as they used similar equipment.
“In the first days of the event, we held a number of B2B meetings, primarily between tour operators,” he said.
Meanwhile, senior staff at a Russian Alpine Resort Arkadiy Markov said a special offer is being discussed between Shymbulak Ski Resort and Rosa Khutor Alpine Resort.
“When our visitors purchase a ski pass at the Rosa Khutor Alpine Resort, they will receive a free ski pass at the Shymbulak Ski Resort and vice versa. This program is aimed at increasing the number of tourists from Kazakhstan to Russia and from Russia to Kazakhstan,” he said.
Markov added that the idea of a single electronic pass for both resorts have turned out to be popular amongst alpine skiers and snowboarders.
The tourism officials are planning to implement the program in the upcoming winter.
Meanwhile, the Shymbulak Ski Resort has created a traditional Kazakh environment to educate its visitors on the country’s traditions.
The visitors will be able to enter yurts, or the traditional nomad dwellings, and learn about traditional falconry. They will also be treated with Kazakh national food and be brought to a virtual tour around the ski routes.
“Russian ski resorts are good for those who love narrow ski routes. There is much more space at Shymbulak when I skied there,” tourist, Sergei Andreyev said.
Another tourist, Aleksei Oleinikov said he will definitely visit Shymbulak in May.
Last year, Kazakhstan recorded a 2% increase in the number of Russian tourists from 2017. The total number of tourists from Russia in 2018 was 1.7 million.
Photo: prosports .kz